PASSLE RESOURCE HUB

New research from Forrester tells us that 68% of B2B buyers prefer to conduct online research on their own, with 63% of them doing so...

Over the past month or Passle has undertaken a detailed evaluation of the online presence of the Top 200 UK Law Firms. In this research...

Experts, by nature of their knowledge and market understanding, are in high demand. Expert content is often the last thing on their...

Spend any time analysing buyer behaviour and you'll come across the assertion that buyers are reaching out to sellers later in their...

A one minute guide to this popular question!

With customer expectations at an all-time high, the need for a personalised and differentiated offering is more important than ever.In a...

Passle makes it easy to demonstrate your clear understanding of your clients' concerns and of the industry pressures that they are under....

In B2B, there are often a finite group of people you are actually trying to sell to and influence. In some extreme cases, that might be...

We are often asked about Headlines and what makes a good one.  The list below is a great reference for anyone looking to improve their...